{"id":612,"date":"2026-06-21T05:16:13","date_gmt":"2026-06-21T05:16:13","guid":{"rendered":"https:\/\/bytheway.hu\/the-story-behind-bytheway-wine\/"},"modified":"2026-08-27T09:07:14","modified_gmt":"2026-08-27T09:07:14","slug":"the-story-behind-bytheway-wine","status":"publish","type":"post","link":"https:\/\/bytheway.hu\/hu\/the-story-behind-bytheway-wine\/","title":{"rendered":"A ByTheWay Wine t\u00f6rt\u00e9nete"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A ByTheWay alap\u00edt\u00f3jak\u00e9nt Andrea egy boutique nat\u00farbor-m\u00e1rk\u00e1t \u00e9s kur\u00e1lt platformot \u00e9p\u00edtett, amely Magyarorsz\u00e1g legizgalmasabb kis t\u00e9teles bor\u00e1szainak sz\u00f3l \u2014 f\u00fcggetlen termel\u0151knek, akik hiteles, manipul\u00e1latlan borokkal dolgoznak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e1rka szellemis\u00e9ge egyetlen sorban \u00e9l: <em>\u201eNatural wine. Unfiltered people.\u201d<\/em> Az a meggy\u0151z\u0151d\u00e9s, hogy a legjobb borok egy hely \u00e9s egy ember ujjlenyomat\u00e1t hordozz\u00e1k \u2014 \u00e9s hogy a m\u00f6g\u00f6tt\u00fck \u00e1ll\u00f3 t\u00f6rt\u00e9netek legal\u00e1bb annyit \u00e9rnek, mint ami a poh\u00e1rban van. M\u00e1rka\u00e9p\u00edt\u0151 h\u00e1tt\u00e9rrel Andrea ezt a filoz\u00f3fi\u00e1t minimalista eszt\u00e9tik\u00e1val, \u00e1tl\u00e1that\u00f3 kommunik\u00e1ci\u00f3val \u00e9s azzal a makacss\u00e1ggal p\u00e1ros\u00edtja, hogy a bort soha ne \u00f6lt\u00f6ztesse m\u00e1snak, mint ami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Balaton form\u00e1lta, ahol feln\u0151tt, \u00e9s Budapest inspir\u00e1lja; a szem\u00e9lyis\u00e9ggel b\u00edr\u00f3 borokhoz vonz\u00f3dik \u2014 v\u00f6r\u00f6s, nat\u00far \u00e9s kicsit vad \u2014, meg a hozz\u00e1juk j\u00e1r\u00f3 j\u00f3 t\u00e1rsas\u00e1ghoz \u00e9s \u00e9jszak\u00e1ba ny\u00fal\u00f3 besz\u00e9lget\u00e9sekhez. A ByTheWay Wine mindezt egy helyre hozza: nat\u00farbor, j\u00f3 \u00e9tel \u00e9s hiteles \u00e9lm\u00e9nyek, egy kur\u00e1lt t\u00e9rben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A mott\u00f3ja mondja el a legjobban: <em>\u201eMaradj k\u00edv\u00e1ncsi, maradj nyitott, \u00e9s k\u00f3stold tov\u00e1bb az \u00e9letet.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hanyecz Andrea <strong><a href=\"https:\/\/xpatloop.com\/interviews\/2026\/andrea-hanyecz-founder-bytheway-wine-bytheway-wine-cult-in-hungary.html\">XpatLoop.com<\/a><\/strong>-nak adott interj\u00faja alapj\u00e1n.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ByTheWay alap\u00edt\u00f3jak\u00e9nt Andrea egy boutique nat\u00farbor-m\u00e1rk\u00e1t \u00e9s kur\u00e1lt platformot \u00e9p\u00edtett, amely Magyarorsz\u00e1g legizgalmasabb kis t\u00e9teles bor\u00e1szainak sz\u00f3l \u2014 f\u00fcggetlen termel\u0151knek, akik hiteles, manipul\u00e1latlan borokkal dolgoznak. A m\u00e1rka szellemis\u00e9ge egyetlen sorban \u00e9l: \u201eNatural wine. Unfiltered people.\u201d Az a meggy\u0151z\u0151d\u00e9s, hogy a legjobb borok egy hely \u00e9s egy ember ujjlenyomat\u00e1t hordozz\u00e1k \u2014 \u00e9s hogy a m\u00f6g\u00f6tt\u00fck [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[242],"tags":[],"class_list":["post-612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A ByTheWay Wine t\u00f6rt\u00e9nete - BTW Wine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bytheway.hu\/hu\/the-story-behind-bytheway-wine\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A ByTheWay Wine t\u00f6rt\u00e9nete - BTW Wine\" \/>\n<meta property=\"og:description\" content=\"A ByTheWay alap\u00edt\u00f3jak\u00e9nt Andrea egy boutique nat\u00farbor-m\u00e1rk\u00e1t \u00e9s kur\u00e1lt platformot \u00e9p\u00edtett, amely Magyarorsz\u00e1g legizgalmasabb kis t\u00e9teles bor\u00e1szainak sz\u00f3l \u2014 f\u00fcggetlen termel\u0151knek, akik hiteles, manipul\u00e1latlan borokkal dolgoznak. A m\u00e1rka szellemis\u00e9ge egyetlen sorban \u00e9l: \u201eNatural wine. Unfiltered people.\u201d Az a meggy\u0151z\u0151d\u00e9s, hogy a legjobb borok egy hely \u00e9s egy ember ujjlenyomat\u00e1t hordozz\u00e1k \u2014 \u00e9s hogy a m\u00f6g\u00f6tt\u00fck [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bytheway.hu\/hu\/the-story-behind-bytheway-wine\/\" \/>\n<meta property=\"og:site_name\" content=\"BTW Wine\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-21T05:16:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T09:07:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bytheway.hu\/wp-content\/uploads\/2026\/03\/btw_hero2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Andrea Hanyecz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Hanyecz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bytheway.hu\\\/hu\\\/the-story-behind-bytheway-wine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bytheway.hu\\\/hu\\\/the-story-behind-bytheway-wine\\\/\"},\"author\":{\"name\":\"Andrea Hanyecz\",\"@id\":\"https:\\\/\\\/bytheway.hu\\\/hu\\\/#\\\/schema\\\/person\\\/867ca1ebe4990e6b2775012f0ab33fa7\"},\"headline\":\"A ByTheWay Wine t\u00f6rt\u00e9nete\",\"datePublished\":\"2026-06-21T05:16:13+00:00\",\"dateModified\":\"2026-08-27T09:07:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bytheway.hu\\\/hu\\\/the-story-behind-bytheway-wine\\\/\"},\"wordCount\":235,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bytheway.hu\\\/hu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bytheway.hu\\\/hu\\\/the-story-behind-bytheway-wine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bytheway.hu\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/btw_hero2.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bytheway.hu\\\/hu\\\/the-story-behind-bytheway-wine\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bytheway.hu\\\/hu\\\/the-story-behind-bytheway-wine\\\/\",\"url\":\"https:\\\/\\\/bytheway.hu\\\/hu\\\/the-story-behind-bytheway-wine\\\/\",\"name\":\"A ByTheWay Wine t\u00f6rt\u00e9nete - 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